Why Product Knowledge Training is important?


In today’s customer-obsessed world, product knowledge training for sales and customer support is no longer optional. Nowadays, consumers are socially networked, digitally connected, and prefer to gather all the information about a product before speaking to a sales representative. Nevertheless, an intelligent consumer may ask your salesperson a question that isn’t addressed on your website, white paper, social media posts, etc.

Is your staff well trained to make that personal connection, provide a trustworthy experience for your prospective customer, and tip the scales toward a win-win situation for your company?

What is Product Knowledge?

Product knowledge can be viewed as the skills that the marketing team possesses to correctly communicate about its products. Investors, media, and consumers can be involved in the process.

Product knowledge is an important sales skill. Being able to accurately present your products’ benefits relies on understanding their features. Salespeople who show confidence in what they are selling and themselves are more likely to gain the trust of their customers. Increase your product knowledge to gain this confidence.

Learners get all the information about your products or services by using product knowledge training. In training, your employees can learn about different aspects, achieve different learning goals, and find different benefits.

Sales reps need to understand and be well-trained on everything about a product, including:

Advantages of product knowledge training

Develop Communication Skills – A thorough and broader understanding of a product allows a salesperson to present that product in various ways to various types of customers. Communicating effectively empowers a salesperson to shape a sales presentation to maximize impact.

Increased Enthusiasm –  If you have deep product knowledge, a demonstration of enthusiasm and belief in the product can generate excitement among your customers and alleviate uncertainty about the solution that the product provides for the customer.

Increase Confidence – If a customer isn’t fully committed to completing a sale, it may simply be that a salesperson lacks (or has) credibility or confidence in the product. This confidence can be built by learning about the product.

Helps Overcome Objections – Product knowledge provides users with factual information to overcome customer objections. Knowledge of your product combined with information on products similar to yours that your competitors are selling gives you that extra advantage in countering objections.

Read our blog about key features to look for in your future sales training LMS to drive ROI.

How to develop product training?

It’s time to create a program that meets the needs of all your employees now that you know how product knowledge training can help. Here are some questions to answer to pinpoint what type of training you will need.

1. Who is the audience?

Product knowledge training can benefit everyone in your organization. Legal training should differ from marketing training. Determine which department or team requires training first. Identify the learning objectives for each of these groups. 

2. Identify your customer needs.

Your next step should be to identify what your customers want from your products and how you are meeting their needs. You can include feedback from customer service about issues or concerns customers raise. Also, look through any customer surveys to see what they think about your products or services. It will be easier for you to develop product knowledge training once you have this information. As soon as you understand why your products exist, you will be able to sell them more effectively.

3. Know your competitors.

Even if most of your employees know who your competitors are, they still need to know why they are your competitors. Explain how your products are different from those of your competitors. Once employees understand this information, they will be better equipped to talk to customers about products, write about products, or design better products. 

4. What is the customer life cycle?

There are different roles every employee plays in a company. While not all employees interact with your customers every day. So every member of your team serves your customer base. Knowing the average customer life cycle helps with product knowledge training. What percentage of employees become repeat customers, for instance? At what point do prospective customers become customers and this is key information that employees need to understand their role in the customer life cycle.

5. How do your product knowledge training work?

The purpose of product knowledge training is to explain your products and to have employees act as customers. By doing this, employees will have a better understanding of how to interact with customers. Your employees will be more engaged with your customers when they can’t figure out how to use the product after reading the manual.

6. How will I measure the new training?

Learning management systems are a great way to track the results of your training. It is also useful to monitor how quickly employees complete training sessions and which ones take more time. By modifying your product knowledge training accordingly, you can make it more impactful.

Get more information about How to develop effective product development training?


The key to success is knowledge training. A comprehensive product training program can seem like a daunting task. This blog will help outline what is required to successfully train your team to boost the productivity of the organization.

A successful event will boost your bottom line, make your employees more confident and effective in their work, and make your customers happier. Why not take the first step right now? 

About Kloudlearn

Kloudlearn LMS offers a basic plan at no cost for up to 100 users. Learn more about how KloudLearn can take your company’s training to the next level by getting in touch with us today.

For more information about implementing Product Knowledge training in your organization, please visit our website Kloudlearn.

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