E-Learning

What is Customer Training and How you can improve it with an LMS?

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Customer Training

Employee training is undoubtedly something you’ve done for a long time. This makes logic since it immediately impacts your employees to grow faster, increases their knowledge, and boosts performance. However, the benefits of product training are just not reserved for employees within the organization. A full-fledged training session about what your product offers would be pretty beneficial to your customers. It can lead to more customer loyalty and reduce turnover rates. But what is a customer training program? Why should you provide training for your customers? How can you do this? We’ll answer all of your customer training queries and explain how to promote new learning features in this blog.

What is a Customer Training Program?

Customer training is a segment of e-learning called an extended enterprise– it is the process of educating your customers on how to use your product or service effectively to achieve their goals. The training involves people who are not employees of your company where customers, resellers, and partners are all included. 

Customer training programs are courses designed to assist users in learning how to use your product. Customer training has become increasingly popular, particularly among software businesses. Its recent popularity is since it aids in improving the customer experience.

Improving Customer Experience with Training Programmes

Customer training programs improve your business’s brand values. For example, you want your clients to reach the point of weight as quickly as possible if you have a superb product or service. It’s what we call the Aha! Moment.  It occurs when the user understands how the product will save them time. This can be made possible with training.

Customers that are trained become more involved with your product, experience less frustration, and are more likely to become long-term consumers. This is because you’re assisting them in becoming more knowledgeable rather than merely getting them beyond their current roadblock. As a result, your product becomes highly valuable to them.

What are the advantages of providing customer training?

There are many advantages of training your customers that have already been discussed, for which there is a long list. However, the most common ones are listed below.

Better Onboarding of Customers

Customers’ success can be exponentially enhanced by improving training at crucial times. Customer onboarding is one of the most critical phases. Your product will shine with good training. Its worth should ‘click’ with a new user, motivating them to purchase it again.

Increased customer engagement in your product

Customers are fiercely competitive. Because they offer a differentiation, customer training programs have grown in popularity. Customer satisfaction is enhanced by good training. Moreover, this training is helpful for more than just troubleshooting. Companies realize that training results in more engaged, capable users who get more from their products. These results directly impact Customer satisfaction metrics like CSAT and NPS.

Improved customer satisfaction

By addressing the areas of complexity in their experience, customer training helps to retain more customers. If customers leave due to a high learning curve, onboarding training may support a higher percentage of customers completing the process.

Support cost reduction

Training can effectively reduce the number of support tickets you receive. Exercise prevents typical questions, but it also provides your support team with a valuable resource that allows them to go beyond simple troubleshooting. They can help solve the problem by allocating training to users of your product who need assistance learning how to use particular product features.

Increases the number of customers who upgrade to a higher level

Customers who are more familiar with your software are more likely to upgrade to more expensive plans. The importance of training in getting your consumers to that level of success cannot be emphasized.

Creates brand ambassadors

Customer training, as stated previously, has a beneficial impact on the Net Promoter Score. The NPS is calculated with a single question: Would you suggest our company/product/service to a colleague or friend? It’s a vital performance statistic for analyzing your product’s growth. The NPS training When a person’s score falls into the ‘promoter’ category, they are so enthusiastic about your product that they will promote it for you. They’ll also assist your product gain new consumers by referring to and recommending it.

Customer training: Example

Explaining customer training with an example is the most effective approach. Let’s take how a software company can approach customer training. Let’s say the company has a wonderful product. However, its customers are facing some difficulties in using its platform.

So they decided to train their customers to bridge the user experience and reduce the number of customer queries they receive daily. So, they developed a library of e-learning that their customers could access. These courses highlight essential features of their product and comprehensive guides on how to access each feature. 

Why should you adopt a learning management system (LMS) to train your customers?

A corporate LMS is an excellent approach to giving customer training as it is intended for that exact purpose. A guide, or perhaps a FAQ document, would have served the same goal in the past. However, you can achieve a lot more with the help of a Learning Management System (LMS). Even on a larger scale, as well. All of your customers can be trained in one place with the help of an LMS.

Consumers can be located all over the world in various time zones. They want to be able to get training on their own time. Hence the customer training approach centered on an online LMS platform. It empowers them to contact training whenever they require it. Why not simply upload videos to YouTube? Although this is an option, most organizations prefer to provide training only to paid consumers. You can restrict access to them using the LMS. Features of an LMS that make it simple to develop a course include:

  • It’s simple to add course content.
  • Customers have fast, simple, and accessible access.
  • Your brand is reflected in the ‘portal’ where they receive training.
  • You can keep records of your customers’ training progress.
  • Get feedback from customers on each course.

What is the return of investment (ROI) of customer training?

You’ll want a speedy return on investment if you invest time and money in developing and sustaining a customer training program. If this is a new enterprise, you should concentrate on the most concrete evidence of the ROI of customer training. There are a few challenging metrics to look at.

You can hope for an increase in your customer satisfaction, a spike in the number of upgraded accounts, and a reduction in the cost of support (fewer tickets/queries per month) by integrating CRM and LMS data. It works best when customer training is combined with a customer-centric strategy. It’s yet another practice to achieve customers’ interest and delight.

How can a customer training program be implemented?

It’s easier than you think to establish an effective customer training system if you keep things simple and continue improving your training efforts. With a simple, intuitive, and effective learning management system, an LMS like KloudLearn helps offer high-impact customer training. Using a robust course development tool, create interactive training courses. Gamification and social learning can help to boost learner engagement. Pre-built reports and interactive dashboards help you keep track of training.

How KloudLearn can help you

The KloudLearn LMS assists you in creating interactive sales training. You can quickly develop interactive training courses using our built-in course authoring tool. You can increase learner engagement and track their success at the individual and course level using gamification, social learning, and skill-based learning. Using our powerful analytics and reporting tool, you can monitor student progress and make informed training recommendations and decisions.

Also, you can use our Zoom integration to host your online training sessions. Provide a seamless learning experience to your employees with our mobile learning feature. 

Schedule a demo now and get free access for up to 100 users. 

Why is customer training important?

Customer training enables consumers to use your product the way you intended — to the fullest extent possible, on a regular basis, and without interruption. Customers value your product because it simplifies their life in some way.

What should be included in customer service training?

Customer service training is the training provided to staff with the purpose of improving customer assistance and satisfaction. Exercises for enhancing interpersonal communication, product knowledge, dispute resolution, crisis management, and more are all included in a good customer service training program.

What is the objective of customer training?

Customer training has three objectives: 1. Attract and retain customers throughout the customer lifecycle. 2. Provide training that leads to value to improve the customer experience. 3. Increase the effect of your product or service within the organizations of your customers.

How do you create customer training?

You'll be well on your way to customer training success if you follow our five-step introduction tutorials. 1. Become acquainted with your clients. 2. Adjust training to the specific needs of your consumers. 3. Make use of a variety of content types; 4. Ensure that you provide support. 5. Select a robust LMS platform

How a Corporate LMS Boosts Your Employee Training?

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