Motion arts has always been a fascinating and engaging form of entertainment and learning for us. Therefore, it’s no surprise that video format has been an integral part of employee training. In the good old days, video training consisted of VHS tapes that had the generic & cheesy compliance and health and safety training. Thankfully employee training videos have moved past those things now.
The introduction & usage of new technologies has made sharing and creating engaging content easier. With easy to use editing software, LMS, and now the phones in your pocket, L&D teams can create impactful employee training videos.
Let’s look at a few tips and pointers on how to create employee training videos. Of course you are free to follow your own creative pursuit, but this way of guidance will help knowing the basic process of video making.
Why Are Employee Training Videos So Effective
The medium of video, as mentioned above, has always been a format that has been attractive. Employee training videos help the training information become interesting and engaging. Learners utilize multiple sensory receptors that help to retain the information effectively into their brains. To learn more retention tips, check out our blog on techniques to boost learning retention.
Onboarding, compliance training and even product education training videos have been proven to be effective due to:
- Images and pictures have a greater tendency to be remembered than words
- Video blends multiple communication methods into one format.
- Video provides richer visual tone and text than just text and image type learning
Making Your Own Videos or Buying Off-the-Shelf
For employee training videos, there is a point at which you will have to make a decision. Either create your own videos or buy off-the-shelf videos. This is not an easy decision as the off-the-shelf videos have their advantages. Minimal effort is a huge perk. But that option also has its own set of disadvantages.
Pre-made videos are usually generic in nature. The information pertained to these videos may not always be correct for your company or business. If they don’t achieve the end goals, then they are not worth the price.
Learning & Development teams will lean towards pre-made videos as they feel that they do not have the skill set of creating videos on their own. This is a misconception as it is surprisingly easy to make your own videos.
Creating your own videos will make your content personalized. You can create videos that feature company specific situations and scenarios. This adds a personal touch to the videos that will be relatable to your learners.
How to Make an Employee Training Video
As we discussed above, not much is needed in making your own training video. A good smartphone and some simple to use video editing software. Let’s dive into the practical steps needed to make an employee training video.
Equipment Required for Making Employee Training Videos
To start off, you are going to need:
- A Camera
- Video Editing Software
- A Microphone
- Screen Capture Software
Everyone possesses a cellphone with a camera. The camera quality of the cellphones in recent times has improved significantly. Therefore there is no need to invest in an expensive camera. You can also use your laptop camera for the same. If you plan to make video using only screen captures and stock footage, you don’t even need a camera in the first place.
Additionally, we would suggest that in the initial stages, there should be a greater focus on the audio quality than video quality. Poor quality audio can be distracting, annoying and learners might not receive the message they’re intended to learn. Therefore, it is a good idea to invest in a good quality microphone.
Filming a Training Video
Next, we focus on the presentation style. Keep in mind that you’re not aiming for the Oscars. So keep it simple and with the best usage of your available resources.
Focus on the most important aspect of your employee training video- the content. Don’t get bogged down by camera angles, stylistic editing etc. Keep it straight to the point.
Here are some option on the presentation styles:
- Screen Capture Slides
- Speaking to a Camera
- Screen Capture with Face Capture Speaking to the Audience
The formats change depending on the type of videos. So pick the format that best allows you to communicate with your audience.
For instance, if it’s a software explainer video, then a simple screen capture video will have a better chance of focussing the learner’s attention. If you need to explain a specific topic, then perhaps featuring the trainer talking about the said topic will be more effective. You can also combine these methods to create videos as per your requirements.
Video Editing Software
Once you have made your videos and screen captures, the next step is to collate and edit the bits and pieces to make a cohesive video. The video should be free of background noises and awkward pauses.
Wondershare Filmora is an amazing tool to make your employee training videos. It has a great number of features and can help create effective videos. Camtasia is another great option as well. If you like to have more feature rich experience then you can opt for Final Cut Pro X, iMovie, Adobe Premiere.
Adding Videos to Your e-Learning Courses
Once your videos have been created, the next step is to place them in your course. Here, you can choose from one of the two options.
- Upload the video in your LMS
- Embed the video in the course
A good Learning Management System facilitates you to embed external videos from sites such as YouTube. This helps to support & enhance the video content that you already have. You have to ensure that these external videos are relevant and are with context to what you are teaching.
This feature comes in handy if you are running short of time and/or resources in making your videos. Adding explainer videos or TED talk also help in increasing engagement and makes teh training memorable.
Stop Employees Skipping Through Videos
This is a very common issue, and one that needs to be addressed. L&D teams need to know how to stop employees from skipping through the training videos.
It’s understandable why you would want the videos to be unskippable. You have put in effort, spent many hours crafting and creating your video content. The last thing you would want is for your learners to skip your videos or not watch it properly. Also, if for some reason, the learners are interrupted, they should be able to resume from where they left off.
Here LMS has a great feature called video tracking. This feature helps track course progress and bookmarks the same for the learner. The learners can’t skip the video and if they open a new tab or browser, then the video pauses.
When your learners return back the video, it will playback from where they had left off. Additionally, you can also set a minimum percentage bar requirement that they have to watch to proceed further into the course.
Start Creating Your Employee Training Videos Today
Videos are a simple and impactful way to elevate your training content and increase engagement within the employees. However, if you are still unsure about making your videos, start with a small step. Create short screen recordings of your training sessions, gain some confidence and go upwards from there.
KloudLearn can help you in your journey of creating video content for your learners. Our Zoom integration features allow you to conduct live training sessions. You can record these sessions and embed them into your learning program courses for future learners. To know more on this, visit KloudLearn or schedule a demo.