How Channel Partner Training Can Help You Grow Your Business

Channel partner training KL

Channel Partner training highlights the importance of a mutually beneficial relationship between the organization and its partners.

Very few businesses are ready to settle for local markets in this era of globalization. They aspire to distribute their goods and services all over the country, if not the world. This is why businesses are looking for partners who can assist them win the global race (or at least expand their market reach.)

Partner training becomes crucial as soon as your first external partner joins your firm. And becomes even more vital as their share of sales increases.

Let’s discuss how to develop an effective channel partner training program. And how to launch and manage it using modern technology.

What Is Channel Partner Training and Why Do We Need It?

Partner training refers to the process of equipping partners with the skills they’ll need to promote, sell, and serve your products. And also maintaining high levels of customer satisfaction and loyalty.

Many businesses prioritize channel partner training, but it is especially critical for those that work with a variety of channel partners. For new product launches, specific training should be provided. This is to educate channel partners on the new product’s features and benefits.

What exactly are channel partners, and why should you think it matters?

Why can’t an organization sell its products all over the world on its own, expanding and building new offices in every country? To begin with, constructing such a network involves a significant amount of money, effort, and time. Second, partners assist the vendor in increasing sales by reaching out to new groups of potential clients or by providing terms and additional services that the vendor cannot supply on their own.

Why do some customers prefer to buy via resellers and partners rather than from the vendor directly?

A diverse range of products

Consider a supermarket, which is a highly prized partner for tens of thousands of sellers. Customers go to CPG producers because they can get all of their demands met in one place. When a consumer requires a pen, they go to the supermarket (rather than a pen factory), where they can select from several varieties of pens as well as other things such as a kilo of bananas and a pair of shoes.

With a focus on regional requirements, communication and service are prioritized

Local partners have a greater understanding of their markets, including customer behaviors and expectations, legal details, and competitors’ area plans.

Organizational difficulties require effective answers

Your channel partners can handle everything from shipping and warranty repair to providing invoicing faster and more efficiently since they are closer to your customers.

Relationships between a reseller and his or her customers are well-established

There is no reason for a client to go through the same process with another supplier if they have reached an agreement for cooperation, signed a contract, and had a pleasant collaborative experience. If you purchased office PCs from an online shop and were pleased with the timeliness of shipping and customer service, you will most likely return when you require a new printer.

How to Develop a Training Strategy for Channel Partners

Let’s look at how to design a channel training strategy that covers all of the crucial points your partners should be aware of.

You will get the desired results if you follow these procedures.

Step 1: Outline your targets

If your organization wants to raise its market share of a certain product, you should provide extensive product training to your partners and refine their abilities in selling this product to clients, with a target like “to boost partners’ sales of our product by 20%.”

Step 2: Identify your intended audience and their functions

Define the departments in your partner companies whose performance has an impact on the outcomes of your partnership (e.g., sales volume, customer satisfaction rate, and repeat sales) and recommend a thorough training program for them.

Step 3: Determine what information each target group requires

Onboarding training (helping the learner get into the nuts and bolts of the procedures regardless of their job position) and specialized training (covering certain components depending on the employees’ responsibilities and goals) are the two sorts of training programs.

Let’s go over some of the basics that should be included in almost any onboarding program.

An overview of the business

Assist your partners in comprehending the type of organization you represent. Tell them about your background, significant figures, ambitions, and mission. 

Rules, standards, and expectations

What communication style should be used when interacting with corporate representatives and consumers, whether the organization has a dress code, and how partners can share their ideas and comments with headquarters.

Product training

What is its main benefit, why do people buy it, what problem does it answer, and who typically utilizes it? Your partners will be able to focus on the proper audience and interact with them more successfully if you provide a clear explanation of your product, its features, and its benefits.

Departments of sales for partners

 In essence, these individuals are marketing your product to clients all over the world, thus you must offer them the same training for their sales representatives as you do for your internal personnel. 

Teams of marketing partners

If you want your partners to promote your product, you should provide them with information about your target audience, the results of your research, and examples of successful marketing campaigns that you or other partners have run. 

Production staff

This section of your channel partner training should be targeted to teach production workers how to keep your goods and services at a high level (from baking your cinnamon cakes to installing your alarm systems).

Partner management teams

You can assist your channel partners in reducing management risks and securely operating their businesses. Include legal and tax requirements in their training program.

Step 4: Select a training format that is appropriate for your target audience.

It’s now up to you to select how you’ll provide knowledge to your learners. You can use physical training rooms and trainers who travel from one partner to the next, or you can send training materials via email. You can even transfer your training online. This can be in the form of live webinars, learning materials for self-studying, or a mix of these.

Step 5: Find ways to keep your channel partners motivated

Understand that partners are not workers, and you cannot force them to participate in training. Traditional motivating approaches, on the other hand, will not work for them. To engage partners, you must make them feel significant and valued members of your team. And also that your company values their contribution to the overall goal.

Step 6: Get input from your partners on your ideas

When establishing a channel training program, the biggest error you can make is thinking of it as a one-time event. You’ll never be able to make your training sufficiently time-saving, entertaining, and efficient. There’s always a way to improve things.

Continue to solicit feedback from your partners, including them in discussions. Talk to them about new programs and courses, and encourage them to share their thoughts.

Challenges in Channel Partner Training

 You probably think that nothing can stop you from creating an attractive channel partner training program. This is because now you have a step-by-step channel partner training strategy.

 Let’s talk about some of the challenges you can experience so you can plan ahead of time to avoid them.

  •  As your partner network grows, you’ll need to expand your training crew and raise your training costs to match.
  • Smaller or far away (or both) partners will never receive the same level of attention from your trainers as the major players. This means they’ll have an even lesser possibility of succeeding in this partnership.
  • There’s always the possibility that a new presentation you emailed to your partners will end up snoozing quietly in the spam or read-it-later folder.
  • To keep your companions up to date, you’ll need to urge them to train on a regular basis.

How Can Channel Partner Training Be Automated?

By transferring your training to the Web, you can simply solve most of these issues. This will allow you to make training materials available to all of your partners around the world at the same time. And also establish an organized database that is simple to administer and update.

When you add a learning management system (LMS) to the mix, you’ll be able to automate the majority of the repetitive operations. An LMS is a web-based system for assigning training programs to trainees and tracking their progress.

What is a Channel Partner Learning Management System (LMS)?

A channel associate LMS is a platform that allows you to deliver all of the information your partners need to become experts on your product. The main question is how to find the best LMS for that purpose.

The amount of influence you have on learners is the difference between training for your staff and training for your partners. In most circumstances, you won’t be able to force your companions to participate in your training. 

Let’s use the kloudLearn LMS as an example to discuss the important characteristics of a partner training LMS that will help you improve the effectiveness of your partner training process.

LMS features for easy Channel Partner training management

Course Authoring

Using KloudLearn’s built-in Course Authoring Tools, create interactive and interesting training courses.


Using pre-built reports and an interactive dashboard, track and measure the impact of your training program.

Zoom Integration

Using Zoom Integration, you may conduct virtual training sessions and instructor-led training.

Mobile Learning

With the KloudLearn LMS Mobile App, you can provide your learners with a seamless training experience.


Use points, badges, certificates, and other methods to increase learner engagement and course completion.

Scorm Compliance

The KloudLearn LMS supports SCORM 1.2 and SCORM 2004.

Kloudlearn provides an opportunity to design channel partner training that is both successful for partners and easy to maintain for providers. Kloudlearn’s basic plan gives you free access for up to 100 users. 


Partners who are well-informed and well-trained can assist your company in expanding and entering new markets. You can take your partner channel training to the next level by putting it online. And by using a learning management system (LMS). This will make training more comfortable and interesting for the trainees. And also makes it easier to organize and manage for you. With a free plan of Kloudlearn LMS, you can take the first step toward selecting the ideal LMS for growing your business right now.


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