Content curation is a vital strategy that allows you to create valuable training content to nurture a continuous learning culture to maximize workplace productivity. Instead of re-sharing content, curation provides extra value to your learners while demonstrating your industry expertise.
According to Berson’s study, employees find it challenging to learn because of a wide array of training content that is not even valuable to them. Most future-focused organizations are adopting content curation as one of their learning and development strategies.
Significantly, content curation helps you deliver your learners valuable content relevant to their learning needs and goals. Consequently, the learning path becomes effective, engaging and makes learners motivated to learn.
What is Content Curation?
Content curation refers to the process of sorting and categorizing a wide array of enterprise training content to present it in a more contextualized and organized format to learners. In other words, it is an effective manner of extracting information that is relevant to learners. This way, your learners are spared from hunting around irrelevant information for achieving their learning goals. According to research, an average employee consistently spends 9.5 hours a week looking for information. However, with curated content, you help your learners by providing valuable information worth their time.
An effective curated content program encompasses a comprehensive search for valuable information, a process to review actual and relevant content, and a strategy to deliver content to your learners.
How is Content Curation different from Content Creation?
Content Creation refers to the process of creating, modifying, and distributing your training content to your learners. Most enterprises own the content they create. Therefore, they can edit and update content whenever needed. In other words, content creation is the process of identifying information for your learners, generating compelling content around that information, and making it available to them via any media.
It encompasses generating original content from scratch and making it accessible to your learners. The strategy of content creation includes the following:
- Defining your learning goals
- Identifying your learners
- Generating original content
- Defining the content structure
- Distributing content with learners via Blogs, infographics, etc
On the other hand, content curation is the process of gathering valuable information and presenting it to your learners in a structured format. It’s all about discovering the correct information and the right time. In other words, content curation does not involve creating original content but researching and gathering relevant content from numerous trusted sources and presenting it appropriately to the learners. It is an essential part of content marketing strategy for maximizing brand awareness, website traffic, customer engagement, and readership.
The strategy of content curation includes the following:
- Finding and gathering the correct information from trusted sources like newsletters, whitepapers, blogs, social media posts, etc.
- Presenting the right content to the learners in an organized, logical, and structured manner.
Benefits of Curated Content:
Curated content helps you establish your industry expertise and lets you build more prosperous and structured learning experiences by encompassing diverse content types to your training content. Let’s have a look at other benefits of curated content:
- Establishes a Learning Culture: The curated content helps your learners gather, filter, and access the right training content to fulfill their learning needs. Furthermore, learners can also share the learning content with their colleagues, thereby building a learning culture and increasing learner engagement on a larger scale.
- Delivers Just-in-Time Training: A learner can access and download curated content anytime he wants. Additionally, with just-in-time training, your learners’ learning retention rates will be higher, which will boost their performance.
- Enhances Quality of your Training Curriculum: Content curation enhances your training curriculum’s quality by providing additional support resources for your existing learning content.
- Simplifies Curriculum Development Time: You can save a tremendous amount of time with curated content as you need not build learning content from scratch. You can create high-quality content from numerous trusted sources that can easily be re-used and reshared.
Different Models Of Content Curation:
The content curation models provide a roadmap to best practices of curating training content. Curated content benefits your organization with its series of focused activities to gather and access valuable information.
Aggregation refers to the act of searching, identifying, and curating relevant content around a specific topic. It provides your learners with access to a wide array of valuable information with a single click. However, learners will need to spend considerable time finding valuable and valuable information among numerous sources.
The Distillation model is an act of sorting and curating information into a simplified format for sharing the most relevant content among learners. Learners accessing this distilled database will find fewer learning resources compared to aggregated resources. The distillation model enhances the quality of training resources by removing all the unnecessary content.
The Elevation model focuses on curating content by analyzing trends across social media and websites for determining the more significant trend from daily musings posted online. The elevation is one of the most challenging and complex content curation approaches as it requires more expertise and analytical abilities. However, it is also considered a most powerful model in terms of distributing new content.
Mashup is merging content from two or more existing content sources to create a new form. Mashups in an eLearning context usually happen on discussion boards where multiple learners deliver their input into a single document.
Chronology is a curation strategy that organizes information based on a timeline to demonstrate an evolving understanding of a specific topic. It’s a compelling way of illustrating history through informational artifacts to illustrate how ideas, information, and experiences have evolved.
A Step by Step Guide to Content Curation for Elearning.
Step1: Define your Content Goals
Look at different job roles in your organization and identify what you want to accomplish at each level. For instance, marketing executives may require to stay updated on industry trends while other leaders could master their respective skills.
Step 2: Identify the learning needs and objectives
Enterprises must provide the right and relevant information to their learners. For example, recently promoted managers may be in great need to learn but no time for training. Here, a series of focused and targeted microlearning content like podcasts, videos, blog posts, etc., will successfully deliver ideal learning support and experience.
Step3: Find Relevant resources
Search for the right kind of learning content for all your learners. You can search for content ideas in numerous ways, including:
- Your Enterprise’s Internal Database
- Educational Websites
- Video-Based Websites like Youtube, Cosmolearning, etc
- Social Media
- Blogs and Podcasts
Step 4: Sharing Content
Once the content is curated, you can distribute it among your learners through emails or an internal social network. However, with these methods, you will not be able to get any insights into the content’s relevance and performance. This is why, for many enterprises, learning management systems is an integral method of sharing information among your learners and get valuable insights.
A learning management system is an application designed for administrating, deploying, tracking, automating, and distributing training content within an organization. It’s a single repository for all of your training content and allows you to track and analyze learning progress over time.
Furthermore, you can also provide curated content to your learners through a series of learning paths that helps you create a smooth learning experience over time.
Step 5: Analyze Results
It’s integral to collect feedback from your learners on the curated training content they have consumed. With this, you will understand how well your content and learning, and development efforts are going.
However, if you use an LMS, you will analyze all your content in one place. KloudLearn LMS provides detailed reporting of training content both at the course level and user level. With this functionality, you will be able to track learning activities on a larger scale.
Proven Strategies for Content Curation in eLearning
Blended learning is an evolving learning methodology that combines both worlds of traditional and online learning strategies to deliver a hybrid learning methodology. With blended learning, you can provide your learners with well-structured, rich, smooth, and engaging learning experiences. It is an integral part of corporate training to deploy curated learning activities for better learner engagement and performance. Furthermore, offering regular updates enhances your learner’s skills and information retention rates.
Collaborative Learning is highly crucial in today’s modern workplace. It is a teaching methodology where two or more learners learn from each other’s skills and knowledge. Collaboration is one of the greatest business assets for every enterprise. You can leverage content curation strategies to create and promote a culture of collaborative learning at the workplace. In the early stages of collaborative learning, you may need an aggregation model for content curation. However, with the increase in shared knowledge volume, you can shift to distilled model for organizing and presenting content to your learners.
Most enterprises struggle to create and promote social learning culture at the workplace, primarily because of the large amount of content and information available online. However, filtering and automating the correct type of content will make an enormous difference. You can achieve your goals by setting up specific performance indicators and parameters for curating content for social learning.
Content curation is one of the cost-effective ways of adding a diverse range of content to your training curriculum. Capture your learners’ attention by finding and sharing the correct, relevant, and valuable content with your learners. Boost your learner’s performance by delivering content types that your learners prefer from the most trusted and credible information sources.
Kloudlearn can help you achieve your corporate training goals by enabling you to curate high-quality content with its intuitive learning management system. Make the process of content curation easier with KloudLearn’s Content Library. You can choose from thousands of training materials covering a diverse range of topics. Get instant access to over 1,00,000 curated training resources to accomplish your enterprise training goals. Furthermore, track the content performance and training progress with built-in reports and interactive dashboards. To know more about Kloudlearn, Contact us Now.