7 must-have sales tools in any organization – 2022 guide

Sales tools

Sales experts who leverage sales technology excel their peers. In this article, We’ll walk you through the seven sales tools we believe are the most crucial for you to know about.

What are sales tools?

Sales tools are digital tools that salespeople use to make their tasks easier. Customer relationship management (CRM), data connectors and integrations, sales intelligence and prospecting, and sales acceleration are a few of the technologies that come under the umbrella phrase “sales tool.”

Sales tools – the X factor in closing the deals

Sales tools assist salespeople in determining which prospects are most likely to succeed with their product or service, when to engage with them, and what topics they should discuss. They save time on administrative chores that are onerous and time-consuming, allowing them to focus on what matters most: giving value to people and organizations.

Research according to LinkedIn’s State of Sales 2021, 94 percent of sales executives say sales tools aid them in closing more deals. Thus, the reason for investing in sales technology is that employees have begun to demand access to a larger variety of current effective sales tools. This indicates that organizations using traditional or old-fashioned sales methods risk s themself losing sales and even witness their best sales experts leave them.

7 Vital sales tools categories

CRM software
Sales intelligence
Sales acceleration
Sales enablement and digital salesrooms
Marketing automation and ABM
Customer success

#1 CRM Software

(CRM) Customer relationship management software aids in the administration of your company’s customer interactions. It supports the utilization of existing customers, the enhancement of customer relationships, the betterment of client retention, the operations of sales and marketing efforts, and the automation of communication.

CRMs have grown into complicated, multi-tiered support systems as a result of technological improvements and ultra-competitive marketplaces. Nowadays, CRM software has a plethora of capabilities that help salespeople enhance their sales operations, from giving real-time information to implementing intelligent lead scoring and automating monotonous chores.

#2 Sales intelligence

Sales intelligence is a term that encompasses a variety of technologies that assist salespeople in locating, monitoring, and comprehending data on prospects’ and existing clients’ regular activities.

Sales intelligence enables salespeople to know precisely who they should be talking to, what they should be talking about, and when to contact them and put all necessary information in front of them during the discussion.

According to LinkedIn’s survey, 62 percent of sales professionals believe their sales intelligence software was “extremely crucial” in helping them make transactions, and 74 percent believe their employers plan to invest more in sales intelligence tools in the future.

#3 Sales acceleration

Sales acceleration is a strategic move to have more sales discussions, shorten the whole sales cycle, and get more closures. Sales acceleration tool aims to speed up sales by automating managerial tasks and simplifying sales processes.

Speed is doomed to fail without control. As a result, sales acceleration technology aids salespeople in increasing their efficiency and effectiveness by improving their involvement and organization throughout the sales cycle.

#4 Sales enablement and digital salesrooms

As transactional B2B sales grow more automated, salespeople will start to devote more time to more considerable opportunities requiring a consultative approach, discovery sessions, and customized pitches. 

Customer-facing digital portals and microsites will gain popularity due to these broader sales processes. Parties can share pertinent materials, interact with one another, and construct personalized proposals with prospective purchasers using these platforms.

#5 Marketing automation and ABM

Marketing automation tool helps in automating marketing processes such as email marketing, social media posts, and lead generation. Also, this sales tool supports businesses to streamline their marketing workflows and enhance their marketing approach.

These activities generate an extensive database of contacts through conversions, primarily when a person provides her contact information and possibly information about the firm she works for in exchange for important material from your company.

Building on that, account-based marketing (ABM) technology allows marketers to create scalable, individualized marketing programs, track their effectiveness against a set of KPIs, and verify revenue contribution.

Account-based marketing entails focusing on particular high-value consumers with highly targeted, personalized campaigns, targeting, and marketing messages based on specific account qualities.

#6 Customer success tool

Organizations use customer success software to guarantee that consumers get the results they want when they operate or utilize its product or service. To put it another way, maximizing customer connections and ensuring customer success. Customer success activities are critical for conserving and growing revenue, increasing customer advocacy, and assisting in a company’s long-term profitability and growth. Using account-based sales methods in conjunction with the correct technology is one way to improve client success.

Customer success software tool provides organizations with a detailed study of prior customer behavior as well as a “health score” that estimates customer delight. Customer success solutions will also serve firms in developing or locating customer profiles, capturing customer information, history, and feedback, interacting with customers throughout the lifecycle, delivering feedback and customer success scores, and predicting future customer growth or red flags. This allows businesses to identify discontented customers, set reasonable tasks into motion, and improve customer retention rates.

#7 CPQ

Configure, price, quote (CPQ) software allows businesses to automate the entire quoting and proposal process, from the moment a client defines their necessities in a company’s offering to provide the customer or prospect a thorough quotation.

 In sales divisions, CPQ software is used to speed up the sales process while enhancing quote accuracy and customer relations. Companies can use this software to identify customers’ demands and present them with personalized quotations that best meet those needs. Typically, products are developed on top of existing CRM software or are designed to work with one (or more) CRM tools.

Several more excellent tools are available, many of which we’ve highlighted above. We recognize that this list isn’t exhaustive. The ultimate takeaway is that having the correct sales tools will help your team achieve their goals and perform better.. To design an integrated tech stack that will fuel faster growth – identify the portions of your sales cycle that require attention, carefully examine which tools best meet your objectives, and keep your clients’ wants at the forefront of your choice.

Also, check our blog on Employee Onboarding Software – 4 Essential tools every organization needs. – Kloudlearn Blog.


What kind of sales tools do you have?

Customer relationship management (CRM), sales intelligence and prospecting, sales acceleration, and data connectors and integrations

What is the most effective sales tool?

nsideSales.com offers five sales tools to help you improve your results, efficiency, and other aspects of your business. Marketo Sales Connect is a service that Marketo offers. Yesware. Calendly. Zoom.

How can you support sales tie-ups with tools and processes?

HubSpot. HubSpot is the sales enablement tool for you if you're looking for a sales platform that can handle all of your sales processes. and InsideSales.com, LinkedIn Sales Solutions, ProProfs Chat. ToutApp.

What are the benefits of using sales tools?

Sales tools help salespeople figure out which prospects are most likely to buy their product or service, when to contact them, and what topics to discuss with them.

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